AI for Marketing Professionals: Safe, Smart, On-Brand

What's inside

1. Level 1: What AI Can and Cannot Do in MarketingFree
   Learn where AI assistants help in marketing work and where they fail, using dated evidence of how marketers use them now.
2. Level 2: Choosing Approved Tools and Following PolicyFree
   Learn how to pick an AI tool your organisation allows and work within its AI policy, comparing ChatGPT, Gemini, Claude and Microsoft 365 Copilot by their account type and data terms.
3. Level 3: Data Protection: What Never to Paste
   Learn how UK GDPR and confidentiality duties limit what customer, client and company information you can put into an AI tool.
4. Level 4: Audience Research and Synthetic Personas
   Learn to use AI for audience research and synthetic personas while understanding why they cannot replace real customer evidence.
5. Level 5: Writing Strategy and Creative Briefs with AI
   Learn to use AI to draft, stress-test and sharpen strategy and creative briefs while keeping the strategic choices your own.
6. Level 6: On-Brand Content Without AI Slop
   Learn to produce written content with AI that keeps your brand voice and avoids generic, interchangeable AI prose.
7. Level 7: Checking Accuracy, Bias and Made-Up Facts
   Learn a systematic way to verify AI output for invented facts, false citations, outdated claims and biased framing before anything is published.
8. Level 8: AI Images and Video with Rights Cleared
   Learn a practical workflow for producing AI images and video in which the licensing terms, inputs, likenesses and provenance are cleared before use.
9. Level 9: SEO and Visibility in AI Search
   Learn how AI-generated search answers change discoverability, and how to use AI for SEO without publishing thin, low-value content.
10. Level 10: Paid Media Copy and Testing
    Learn to generate and test paid media copy variants with AI while staying within platform character limits, ad policies and sound testing practice.
11. Level 11: Personalisation and Email Under UK GDPR and PECR
    Learn to use AI for personalised email and messaging within the UK GDPR and PECR rules on consent, the soft opt-in and profiling.
12. Level 12: Analysis and Reporting with AI
    Learn to use AI to analyse campaign data and draft reports while checking calculations and avoiding overconfident conclusions.
13. Level 13: AI Workflows and Human Approval Points
    Learn to design team workflows that use AI at defined steps, with clear human review, sign-off and records of decisions.
14. Level 14: ASA and CAP Code: AI Images and Claims
    Learn how the CAP Code applies to ads made with AI, including misleading imagery, objective claims needing substantiation and social responsibility.
15. Level 15: Influencers, Copyright, Image Rights and Brand Safety
    Learn the UK rules on influencer ad disclosure, how copyright and image rights apply to AI-assisted work, and how to keep campaigns brand safe.
16. Level 16: Disclosure and Honesty About AI Use
    Learn when and how to be open about using AI with audiences, clients and colleagues, so that trust is kept and nobody is misled.
17. Level 17: Using AI to Deepen Your Own Expertise
    Learn to use AI as a tutor and sparring partner so that your own marketing judgement grows rather than weakens.
18. Level 18: Talking to Managers and Colleagues About AI
    Learn to discuss AI use, its benefits, risks and boundaries honestly and constructively with managers, colleagues and clients.
19. Level 19: The Changing Role and Your 30-Day Plan
    Learn how marketing roles may change over the next few years, with honest uncertainty, and turn the course into a personal 30-day action plan.
20. Level 20: Final Challenge: Safe, Smart, On-Brand Campaign Exam
    Apply the whole course to a realistic campaign scenario, from research and briefing through content, channels, compliance and reporting.

Access

The first 2 levels are free with a free account. Every level, the podcast edition and the AI tutor come with All Access at £4.99/month or any Creator plan — see pricing.

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