UX Design Fundamentals: From Problem to Tested Design

What's inside

1. Level 1: What UX Is and Isn'tFree
   Learn what user experience design covers, how it differs from UI design and visual styling, and which roles practise it.
2. Level 2: The Design Process and Your Course ProjectFree
   Learn the Double Diamond (Discover, Define, Develop, Deliver) and its common variants, then choose the small product problem you will carry through the course.
3. Level 3: Planning Research and Asking Good Questions
   Turn what you don't know into research questions, choose suitable methods, and write neutral, open questions that avoid bias.
4. Level 4: Running User Interviews and Observation
   Conduct semi-structured interviews and observation sessions with consent, good probing and accurate note-taking.
5. Level 5: Designing and Running Surveys
   Learn when a survey is the right method, and how to write, sample and analyse it without collecting misleading data.
6. Level 6: Synthesising Research Findings
   Turn raw notes into evidence-backed insights using affinity mapping and thematic analysis.
7. Level 7: Personas and Jobs to Be Done
   Turn research insights into evidence-based personas and job statements that keep design decisions focused on real needs.
8. Level 8: Mapping the User Journey
   Create a journey map that shows stages, actions, thoughts, emotions and pain points for one persona completing one goal.
9. Level 9: Writing Problem Statements
   Turn your research into a focused problem statement and 'How might we' questions that close the Define phase.
10. Level 10: Information Architecture, Card Sorting and Navigation
    Organise content and features into a structure users understand, test it with card sorting, and choose suitable navigation patterns.
11. Level 11: Sketching and Wireframing
    Generate many ideas quickly with sketching, then turn the strongest into low-fidelity wireframes of your key screens.
12. Level 12: Interaction Design and Visual Hierarchy
    Apply core interaction principles (feedback, affordances, signifiers, constraints, consistency) and basic visual hierarchy so screens behave and read clearly.
13. Level 13: Reviewing with Nielsen's 10 Usability Heuristics
    Run a heuristic evaluation of your design against Nielsen's 10 usability heuristics and rate each issue by severity.
14. Level 14: Accessibility and the WCAG Principles
    Design for people with different abilities using the four WCAG principles: perceivable, operable, understandable and robust.
15. Level 15: Writing for Interfaces
    Write clear, concise and consistent interface copy, including labels, buttons, error messages and empty states.
16. Level 16: Prototyping at the Right Fidelity
    Choose between paper, low-fidelity and high-fidelity prototypes based on what you need to learn, then build a clickable prototype of your main flow.
17. Level 17: Planning and Running Usability Tests
    Plan a usability test with clear goals, realistic task scenarios and suitable participants, then moderate sessions without leading users.
18. Level 18: Analysing Results, Iterating and Measuring UX
    Turn test findings into prioritised design changes, and measure UX with behavioural and attitudinal metrics.
19. Level 19: Working with Product, Engineering and AI Tools
    Work well with product managers and engineers from discovery to handoff, and use AI tools in research and design while managing their limits.
20. Level 20: Final Challenge: From Problem to Tested Design Exam
    Bring the whole course together by presenting your project's journey from problem to tested design and defending each decision with evidence.

Access

The first 2 levels are free with a free account. Every level, the podcast edition and the AI tutor come with All Access at £4.99/month or any Creator plan — see pricing.

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