Local SEO: Get Found on Google Search and Maps

What's inside

1. Level 1: How Local Results and the Map Pack WorkFree
   Learn how Google picks the local results and map pack it shows for a search, using relevance, distance and prominence, and choose the example business you will use for the rest of the course.
2. Level 2: Auditing Your Local Search PresenceFree
   Run a step-by-step audit of how your example business shows up on Google Search and Maps today, and compare it with the top three local competitors.
3. Level 3: Claiming and Verifying a Google Business Profile
   Claim or create the Business Profile for your example business and complete verification, following Google's current verification help pages.
4. Level 4: Categories, Services and Products
   Choose a primary category and any extra categories, then add services and products that match what the business really sells and how customers search for it.
5. Level 5: Attributes, Hours and Service Areas
   Set attributes, regular hours, special hours, more hours and service areas correctly, so the profile is accurate and does not break Google's rules.
6. Level 6: Photos and Videos That Help Customers Choose
   Plan, shoot and upload photos and videos that meet Google's current content rules and show customers what to expect.
7. Level 7: Posts and Offers
   Write Business Profile posts, offers and event updates that give customers a reason to call or visit, within Google's current posting rules.
8. Level 8: Asking for Reviews and Replying to Them
   Set up an ethical way to ask for reviews and a standard way to reply to positive, mixed and negative reviews.
9. Level 9: Handling Fake and Unfair Reviews
   Find reviews that break Google's policy, report them correctly, and respond in public when a review stays up.
10. Level 10: Customer Questions, Messaging and AI Answers
    Learn how customers get answers about a business today: Business Profile chat ended on 31 July 2024, and Google has replaced Q&A with AI-generated answers (reported as 'Ask Maps'). Check the current state against Google's help pages before you rely on it.
11. Level 11: Guidelines, Suspensions and Reinstatement
    Learn the Google Business Profile guidelines that are broken most often, what tends to trigger a suspension, and how to appeal.
12. Level 12: NAP Consistency and Citations
    Make sure the business name, address and phone number (NAP) are the same on major UK directories, Apple Business (formerly Apple Business Connect, combined into Apple Business in April 2026) and Bing Places for Business.
13. Level 13: Location and Service-Area Pages, Not Doorways
    Build useful location and service-area pages on the business website, and learn the basics of handling several locations, without creating doorway pages.
14. Level 14: LocalBusiness Structured Data
    Add LocalBusiness structured data to the website that matches the Business Profile, and test it with Google's tools.
15. Level 15: Earning Local Links and Press Coverage
    Earn links and mentions from local websites, organisations and press through real community involvement, without buying links.
16. Level 16: AI Overviews and AI Assistants for Local
    Learn how AI Overviews and AI assistants find and recommend local businesses, and make sure the business is described accurately and consistently everywhere they look.
17. Level 17: Tracking Results and the Monthly Routine
    Measure calls, direction requests and website clicks with Business Profile performance reports and UTM-tagged links in GA4, then turn the course into a repeatable monthly local SEO routine.
18. Level 18: Final Challenge: Full Local SEO Plan Exam
    Use everything from the course to audit, fix and plan local SEO for a new example business from start to finish.

Access

The first 2 levels are free with a free account. Every level, the podcast edition and the AI tutor come with All Access at £4.99/month or any Creator plan — see pricing.

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