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Social Media That Sells: Small Business Playbook
You'll learn to turn social media into real customers for your small business. We follow one local bakery and one freelancer as you set goals, pick the right platforms, plan and create posts and short videos, run your community, try paid social and measure results, all while keeping within UK advert
Capable · 20 levels · 2 free · Created Oct 2026 · Professionally curated by levelupwith.com
What's inside
- Level 1: Goals First: What Should Social Media Do for You?Free
You turn a vague wish like 'get more customers' into one or two clear business goals and pick a simple measure for each, so you can tell real progress from vanity likes. - Level 2: Know Your Customer: Building a Simple Audience ProfileFree
You describe your ideal customer, including who they are, where they spend time online, what they care about and what stops them buying, so every later choice has someone real to aim at. - Level 3: Choosing Your Platforms by Audience and Effort
You compare Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, X and newer platforms by who uses them and how much work they take, then commit to the one or two that suit your business best. - Level 4: Business Profiles and Bios That Convert
You set up or improve a business profile on your chosen platforms, with a clear bio, contact options and a link that takes visitors to the next step. - Level 5: Content Pillars: What You'll Post About
You choose three to five content pillars, the recurring themes linked to your goals and your customer, so you never stare at a blank screen wondering what to post. - Level 6: Your Content Plan and Monthly Calendar
You turn your pillars into a realistic monthly content calendar with posting frequency, formats and key dates, sized to the time you really have. - Level 7: Writing Captions That Lead to Action
You write captions with a strong opening line, a clear point and a call to action, written in your brand's voice for the platform you're using. - Level 8: Great Photos on Your Phone
You learn the basics of light, framing, backgrounds and simple editing so your product and service photos look professional with just a phone. - Level 9: Short Video on a Phone: Reels, Shorts and TikTok
You plan, film and edit a short vertical video with a hook in the first seconds, steady footage, clear sound and captions on screen. - Level 10: Using AI Tools for Drafts, Honestly
You use AI tools to brainstorm ideas and draft captions, then edit, fact-check and personalise the results, and you learn when you should be open about using AI. - Level 11: Hashtags, Keywords and Discovery Today
You learn how people actually find content now, through recommendation feeds, search keywords, location tags and a few well-chosen hashtags, and you tune your posts to match. - Level 12: Community Management: Comments and Messages
You set up a routine for replying to comments and messages quickly and warmly, turning conversations into enquiries and repeat customers. - Level 13: Handling Complaints Calmly in Public
You learn a calm, step-by-step way to respond to complaints, negative reviews and trolls in public, protecting your reputation while fixing real problems. - Level 14: Working with Local Creators and Influencers
You find suitable local creators, agree a fair deal and write a clear brief for a partnership that fits your goals and audience. - Level 15: Paid Social Outline: Boosting vs Meta Ads Manager
You compare boosting a post with building a campaign in Meta Ads Manager, and learn when each one makes sense for a small business. - Level 16: Budgets and Targeting Without Wasting Money
You set a sensible test budget, choose targeting by location, interests or your own audiences, and plan a small paid test you can learn from. - Level 17: Measuring Results: Insights and UTM Links
You read each platform's insights for the measures that matter and use UTM-tagged links so you can see which posts and ads bring visitors, enquiries and sales. - Level 18: UK Rules: ASA, CAP Code and Labelling Ads
You apply the ASA's CAP Code to your own posts and creator partnerships, so ads, gifted content and affiliate links are clearly labelled and claims are honest. - Level 19: Competitions, Giveaways and Customer Data
You run a fair, legal social media competition and handle customer data within UK rules, including clear terms, fair winner selection and proper consent. - Level 20: Final Challenge: Your Monthly Review and Playbook Exam
You bring the whole course together by running a full monthly review for your example business, checking goals, content, community, paid activity, measurement and compliance, and then planning next month.
Access
The first 2 levels are free with a free account. Every level, the podcast edition and the AI tutor come with All Access at £4.99/month or any Creator plan — see pricing.